Who knew that fashionistas and upscale boutique owners, Kim, Kourtney, and Khloe Kardashian would create a line for American retail legend, Sears?! Probably wouldn’t have been my first guess on choices as I can see them scouting out department forerunners like Nordstrom, Macy’s, Lord & Taylor, or even Neiman Marcus. However, they surprisingly decided on Sears because they have so many locations nationwide, spans multi-generations of fans, and Sears equates with affordability and they really wanted to put promotional emphasis on the fact that their juniors line for Sears is reasonably priced but still fabulous as ever.
It is set to launch at 400 stores nationwide in August. The line includes apparel, jewelry, accessories, shoes, and even lingerie. Also look out for their Resort 2011 collection for Kardashians by Bebe. This summer’s fashion is sure to be Kardashianized 🙂 I’ll keep you posted on it!