Remember the level of elation you felt last year when Zac Posen announced that he would be launching his mass merchandise collection for Target? Or how about how you felt when you found out about Missoni for Target or Versace for H&M? Well, get ready for some feelings of nostalgia when I tell you that Jason Wu is following in those brilliant footsteps and launching his line for Target on February 5th. This is the very first time that Wu has ever done a type of collaboration like this and we’re surely happy as hell that he is doing so. Save your grievances over not being able to own any pieces from the coveted designer for a rainy day because now Jason Wu is in your reach. And no, this is not a dream and his Target collection is not a mirage. The reason Wu, Posen, and other designers have opted for this type of
collaboration with major retailing companies is because they want the opportunity to be able to expand their target market and be more affordable and attainable to the majority of the masses. Anyone can admire a Jason Wu original design, but only few can actually afford to shop his designs on a regular basis. It’s not like he’s selling out his couture pieces and “one of a kind” designs to a mass market for a mere fraction of the cost; instead, he’s simply designing an entirely new collection that still represents his style and brilliance as a designer and shows that he can be dynamic in his design for all facets of the fashion industry. As he stated in an article, “My goal was not to duplicate anything from my main collection. Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own” (NY Times).
Oh, did I mention the best part? Nothing is over $60. No, that wasn’t a typo. You read it correctly with your own eyes. The collection remains centered around the value of maintaining a feminine look with cinched waistlines and inspiration from French new-wave films.
There you have it. Don’t forget to mark your calendars for February 5th. The Wu is coming.